Top Brands Endorsed by Lionel Messi: A Look into His Global Sponsorships: 2024 Updated
Top Brands Endorsed by Lionel Messi: A Look into His Global Sponsorships
One of the greatest football players of all time, Lionel Messi is revered globally for both his contributions off the field and his on-field accomplishments. Messi is among the highest-paid athletes in the world because to the multiple endorsement deals that have come his way due to his great popularity.
Lionel Messi, the Argentine football sensation, came in as the highest-paid athlete in the 2021–22 season with a total earnings of $130 million, according to figures published by Genuine Impact Newsletter. This impressive sum includes his $75 million in on-field profits from competition wins and pay, as well as his $55 million in off-field earnings from expensive endorsements, sponsorship deals, and other non-sporting endeavors. Interesting, huh?
We will look at a few of the well-known companies that Lionel Messi has supported during his remarkable career in this blog.
The 18 Brands Endorsed by Lionel Messi
1. Adidas
As a brand ambassador for Adidas, the well-known German sportswear company, Lionel Messi joined forces with them in 2006. Since then, Messi has grown to embody the company’s ideals and image globally, becoming synonymous with it. Adidas further cemented their association with Messi in 2017 by signing a lifetime contract, capitalizing on his great appeal.
Messi represents Adidas by endorsing its football boots, clothes, and other athletic gear. With this exclusive deal, Messi’s already excellent earnings are certain to increase by an additional $25 million annually.
2. Pepsi
With Lionel Messi serving as the company’s global ambassador, Pepsi’s partnership with Messi is an extremely noteworthy endorsement. Messi has been heavily featured in advertisements and marketing efforts as a result of this agreement, highlighting the player’s and the brand’s lively and enthusiastic personality.
Pepsi has benefited greatly from Messi’s long-term partnership, and the football player has starred in eye-catching TV commercials with other prominent players including Mo Salah, Paul Pogba, and Jadon Sancho.
3. Tata Motors
The famous Argentine football player Lionel Messi has been selected by Tata Motors, a well-known automaker in India, to serve as their worldwide brand ambassador. By utilizing Messi’s global influence and popularity, this strategic alliance seeks to draw attention to Tata Motors’ automobiles and emphasize their performance, dependability, and innovative features.
The affiliation of these two powerful organizations represents a common dedication to excellence and pushing limits. Tata Motors declared their belief in Messi, even when he temporarily left the national team in 2016. Messi will remain as their renowned worldwide brand ambassador, supporting Tata’s passenger cars.
4. Huawei
Messi has endorsed cellphones and other digital items from Huawei, a well-known telecoms corporation, as a result of their partnership. Messi’s persona as a brand ambassador complements Huawei’s emphasis on performance, innovation, and worldwide reach. The collaboration emphasizes the ideals of innovation and quality that both parties hold dear.
5. Lay’s
The well-known snack company Lay’s teamed up with Lionel Messi to promote their products and take advantage of his broad appeal. Messi’s relationship with Lay’s epitomizes the brand’s enjoyment, leisure, and pleasure principles. With captivating marketing efforts, Lay’s presents Messi as a representation of luxury and encourages customers to enjoy their snacks while unwinding.
Since their collaboration began in 2013, Lay’s has effectively leveraged Messi’s celebrity to promote its brand internationally, thereby enhancing his position as a well-liked brand ambassador.
6. Gatorade
Another well-known sports drink company that has a relationship with Lionel Messi is Gatorade. Messi uses this endorsement to help Gatorade’s marketing initiatives by highlighting its features and goods. With Messi’s accomplishments acting as a testimonial to the brand’s efficacy, Gatorade’s partnership with Messi highlights the significance of hydration, performance, and recuperation in sports.
7. Mastercard
Together, Lionel Messi and Mastercard, a well-known provider of financial services, will promote Mastercard’s payment options. The partnership demonstrates both Messi’s widespread appeal and Mastercard’s dedication to provide safe and practical payment methods. Messi frequently participates in brand-promoting events and initiatives, so his relationship with Mastercard goes beyond standard advertising.
8. Louis Vuitton
Lionel Messi’s work with luxury fashion brand Louis Vuitton brings together two icons of their respective disciplines. Messi entered the world of luxury fashion when he was named as the brand ambassador for Louis Vuitton’s men’s collections in 2019.
The collaboration sought to fuse Louis Vuitton’s heritage of fine craftsmanship and elegance with Messi’s widespread influence and sense of style. Messi brilliantly reflected the brand’s principles and represented the modern, discriminating man, making him a symbol of greatness and sophistication.
9. Budweiser
Messi’s impact goes beyond soda and chips because he has partnered with the well-known limited-edition beer manufacturer Budweiser. Budweiser has had great success and built a lasting relationship with soccer fans as a result of its partnership. Messi has also paired the company’s beer with his major wins, further solidifying their mutual love of celebration and brilliance.
10. Gillette
Lionel Messi has joined Gillette, a well-known personal care company, as a brand ambassador. Messi promotes Gillette’s grooming products and features in their promotional ads. The accuracy, perfection, and professionalism that Messi and Gillette both embody are highlighted by this collaboration.
11. SikSilk
The fashion business SikSilk, situated in Scarborough, announced The Messi x SikSilk collection in November 2021, marking the beginning of an exciting collaboration with Messi. The partnership, led by Lionel Messi’s younger sister Maria Sol Messi, produced a distinctive blend of inventiveness and style.
12. Byju’s
Fans and education enthusiasts alike were excited about Lionel Messi and Byju’s partnership. Being one of the most well-known football players in the world, Messi’s connection to Byju’s raised awareness of the value of top-notch instruction and cutting-edge teaching strategies.
13. Sirin Labs
With his support of Sirin Labs, Lionel Messi launched an unusual alliance between the cutting-edge technology business and the well-known football player. With Messi standing for perfection, accuracy, and state-of-the-art performance, Sirin Labs, which is recognized for its emphasis on blockchain and cybersecurity solutions, has found a suitable partner.
14. Air Europa
The airline business has also been impacted by Lionel Messi. Air Europa signed him as a brand ambassador after noticing his widespread appeal. Air Europa has benefited greatly from their association with Messi from their first relationship in 2007. This has improved their brand recognition and strengthened their position in the market.
15. Pro Evolution Soccer (PES)
In 2019, Lionel Messi became a brand ambassador for Pro Evolution Soccer (PES). They released the PES 2020 smartphone game in a special Barcelona edition with Lionel Messi included.
16. Jacob & Co.
The prestigious watch manufacturer Jacob and Co. officially announced Lionel Messi as its 2019 brand ambassador. Known as one of the best and most prominent watch brands in the world, Jacob and Co. reached football fans by partnering with Messi, which led to significant success and financial gain for the company.
17. OrCam
Lionel Messi recently partnered with OrCam, a cutting-edge company in the eye care industry. Messi and the Israeli business, which is renowned for its dedication to meeting the needs of the blind and visually impaired society, inked a three-year partnership in 2020. This collaboration demonstrates Messi’s commitment to improving the world and encouraging creative solutions for people who are blind or visually impaired.
18. Mengniu
As one of the most well-known Chinese brands, Mengniu, hired Lionel Messi to serve as its brand ambassador. Lionel Messi has also gained popularity in China. Chinese dairy company Mengniu has introduced a number of initiatives, some of which Lionel Messi participated in, including the “Born for Greatness” campaign.
Lionel Messi’s Multi-Million Dollar Deal with Byju’s on Hold Amid Company Crisis
Byju Raveendran stated that “the fight is only against a few vested interests who were trying to sabotage the company” in a letter to staff members.
Nearly a year after it was inked, Byju’s three-year agreement with football player Lionel Messi to serve as its global brand ambassador has reportedly been shelved. In November 2022, the edtech business announced that Lionel Messi would serve as its global brand ambassador for three years, with the goal of promoting “education for all.” The soccer player reportedly signed a contract worth $5–7 million annually.
Messi was paid by Bjyu for the first year of the contract; it is unclear if this will end before the end of the period or if Byju intends to extend it later. According to Economic Times, one of the executives stated, “This is due to the liquidity crisis and other matters of serious concern within the company.”
“@byjus_app and their world-changing initiative#EducationForAll are helping children from underserved communities with access to world-class educational resources,” Lionel Messi said on his Instagram page in January of last year. This small project, in my opinion, has the ability to transform the entire globe.
After the Lionel Messi deal was disclosed just one month after the company announced staff layoffs totaling nearly 2,500, Byju’s saw negative feedback on social media. “There is a lot for us to learn from him and we are privileged to be able to,” stated Byju Raveendran, the founder of the company, after that.
Furthermore, once Shah Rukh Khan’s endorsement deal with the company expired in the middle of 2023, it was not renewed. However, at the time, it was said to have been a mutual decision because the Bollywood actor did not want to be connected to the platform.
Byju’s has apparently been in a serious crisis, with a shareholder agreement dispute stemming from a campaign by a group of investors to remove the company’s leadership. Over the last two years, the corporation has been the subject of criticism.
“The fight is only against a few vested interests who were trying to sabotage the company,” Byju Raveendran stated in a letter to staff regarding the problem.
Lionel Messi’s Brand Value till date
According to recent reports, Lionel Messi’s brand value has reached a whooping $600 million.
